Coldfield Manufacturing | 9
International, which provides the special-
ized flavor emulsions used to make Big Jo.
In Wong’s estimation, every little advan-
tage is crucial in a highly competitive mar-
ket.
“In Jamaica, the beverage industry is ex-
tremely profitable and there’s competition in
every discernable category,” he said. “Every-
one is on price, so it comes down to who has
the best distribution and whose brand is the
most recognizable. Those are the people that
are going to be successful. We’ve been able to
be competitive in both those areas, and we’ve
continued to provide amazing products.
“Our processes have improved over the
year, and we’ve put a lot more technology in
terms of just running the plant – route-man-
aging systems, handhelds and printers on
the trucks to automate the sales force. That
is where the technology comes in. We’re al-
ways looking for efficient ways to produce.
The cost of manufacturing is very expensive
in Jamaica and we have to make sure we’re
in the right markets to be able to sustain the
major investments.
“We approach it all with a lot of due dili-
gence. There’s got to be technical know-how
to support things once you put them in.”
