8 | Coldfield Manufacturing
markets, and in-house capacity is being en-
hanced to guarantee demand can be met
once products start traveling.
“In the last couple of years, we have been
growing in the various market segments, in
the supermarkets, shops, and entered some
institutions and the hotel trade. Now export
is a natural progression,” Wong said. “There
is a lot of potential for Jamaican products
overseas and we want to export. So part of
our transition is geared towards looking at
outer markets.
“We’re not designed just for the Jamaican
market. We’re trying to establish the brand
to go overseas and we’re making internal im-
provements to ensure that.
Infrastructure improvements over the
last two years have gone toward the afore-
mentioned label designs, packaging molds
and machinery to help build on existing ca-
pacity and efficiency. Additionally, the com-
pany’s distribution and sales personnel have
been equipped with in-vehicle technology
that allows better tracking of sales locations
and figures.
Another valuable relationship is the one
Coldfield has with Chicago-based beverage
concentrate manufacturer Beverage Flavors
