4 | Coldfield Manufacturing
and well-positioned to thrive in the Western
Caribbean island nation’s lucrative bever-
age market. Success soon followed with the
introduction of “Big Jo,” which became the
company’s first flagship brand thanks to dis-
tinctive package imaging that instantly made
a mark.
“The brand became ubiquitous. There
had been a number of brands out there, but
what set this one apart was the look that was
created became very iconic,” Wong said.
“Everybody had a name that was fruit this
or drink that or fruitylicious. We developed
a man’s face and gave him a name. Everyone
identified with the name, and soon everyone
wanted Big Jo.
“We had good distribution and great
brand recognition. The business grew expo-
nentially after that.”
Big Jo’s success led Coldfield to explore
