Page 74 - BWM Oct 2012

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| Business World Magazine |
October 2012
investment. They have vertical integration
and direct management between their two
distinct brands – J.D. Byrider and Car Now
Acceptance Company (CNAC). CNAC is a
related finance company that services retail
installment contracts. “It allows the fran-
chises to have total control to make good
business decisions that help maximize their
profits,” Welter said.
What also sets them apart is their cus-
tomer service, which is beyond reproach. Ev-
ery day, hundreds of calls are made to survey
J.D. Byrider’s customers. The brand has con-
ducted nearly 900,000 surveys to date, with a
95
percent satisfaction rate with sales and 91
percent rate with service – well beyond what
is typical for the industry. Any responses that
are less than positive are addressed immedi-
ately, Welter explained. “J.D. Byrider is com-
mitted to customer satisfaction.”
J.D. Byrider currently has a total of
138
franchisee and company-owned dealer-
ships across 31 states and employs more than
3,400
people across its entire network.
A positive corporate culture is another
one of J.D. Byrider’s many strengths. The or-
ganization enjoys favourable relationships
with their staff and franchise owners. “We